![]() Not to mention the look-alike audiences where we define new target groups on the basis of existing clients.Īnd re-targeting people who have visited your website or watched 25% of your video ad, for example, etc. ![]() We can also upload lists of specific organisations or persons you particularly do or don’t want to target. as well as on specific interests such as memberships of certain groups. We can target based on gender, age, geography (by province, country or region), position, title, size of company, sector, seniority, etc. LinkedIn gives the option of targeting a great many criteria characteristics of the organisation or the person. This is also called targeting, and it results in a target group or audience. We can put together a very specific target group within LinkedIn for each campaign. You take aim, and if you hit the target, you score. We want to display the adverts only to those for whom they are intended. Put another way, the decision has been made to go for quantity rather than quality. Often, with this kind of campaign, it’s been decided to aim for the largest audience possible rather than the right audience. There are many campaigns on LinkedIn which get sent to the wrong target group.Ĭheck your own timeline you’ll see adverts which are totally irrelevant to you. ONLY DISPLAY TO THOSE FOR WHOM IT IS INTENDED If so, the advertiser has their targeting sorted. Open LinkedIn, on your mobile or desktop, and click on the timeline to the second update from the top. The better you understand your target group, the better we can target.Īfter all, you want to catch the attention not of everyone, but of the right target group. ![]()
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